Table of Contents
1 Industry Overview
    1.1 Advertising Industry
                Figure Advertising Industry Chain Structure
        1.1.1 Overview
        1.1.2 Development of Advertising
    1.2 Market Segment
        1.2.1 Upstream
                Table Upstream Segment of Advertising
        1.2.2 Downstream
                Table Application Segment of Advertising
                Table Global Advertising Market 2016-2026, by Application, in USD Million
        1.2.3 COVID-19 Impact
    1.3 Cost Analysis
2 Industry Environment (PEST Analysis)
    2.1 Policy
    2.2 Economics
    2.3 Sociology
    2.4 Technology
3 Advertising Market by Type
    3.1 By Type
        3.1.1 TV Advertising
                Table Major Company List of TV Advertising
        3.1.2 Newspaper & Magazine Advertising
                Table Major Company List of Newspaper & Magazine Advertising
        3.1.3 Outdoors Advertising
                Table Major Company List of Outdoors Advertising
        3.1.4 Radio Advertising
                Table Major Company List of Radio Advertising
        3.1.5 Internet Advertising
                Table Major Company List of Internet Advertising
        3.1.6 Others
                Table Major Company List of Others
    3.2 Market Size
                Table Global Advertising Market 2016-2020, by Type, in USD Million
                Figure Global Advertising Market Growth 2016-2020, by Type, in USD Million
                Table Global Advertising Market 2016-2020, by Type, in Volume
                Figure Global Advertising Market Growth 2016-2020, by Type, in Volume
    3.3 Market Forecast
                Table Global Advertising Market Forecast 2021-2026, by Type, in USD Million
                Table Global Advertising Market Forecast 2021-2026, by Type, in Volume
4 Major Companies List
    4.1 Omnicom Group (Company Profile, Sales Data etc.)
        4.1.1 Omnicom Group Profile
                Table Omnicom Group Overview List
        4.1.2 Omnicom Group Products & Services
        4.1.3 Omnicom Group Business Operation Conditions
                Table Business Operation of Omnicom Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.2 WPP (Company Profile, Sales Data etc.)
        4.2.1 WPP Profile
                Table WPP Overview List
        4.2.2 WPP Products & Services
        4.2.3 WPP Business Operation Conditions
                Table Business Operation of WPP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.3 Dentsu Inc. (Company Profile, Sales Data etc.)
        4.3.1 Dentsu Inc. Profile
                Table Dentsu Inc. Overview List
        4.3.2 Dentsu Inc. Products & Services
        4.3.3 Dentsu Inc. Business Operation Conditions
                Table Business Operation of Dentsu Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.4 PublicisGroupe (Company Profile, Sales Data etc.)
        4.4.1 PublicisGroupe Profile
                Table PublicisGroupe Overview List
        4.4.2 PublicisGroupe Products & Services
        4.4.3 PublicisGroupe Business Operation Conditions
                Table Business Operation of PublicisGroupe (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.5 IPG (Company Profile, Sales Data etc.)
        4.5.1 IPG Profile
                Table IPG Overview List
        4.5.2 IPG Products & Services
        4.5.3 IPG Business Operation Conditions
                Table Business Operation of IPG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.6 Havas SA (Company Profile, Sales Data etc.)
        4.6.1 Havas SA Profile
                Table Havas SA Overview List
        4.6.2 Havas SA Products & Services
        4.6.3 Havas SA Business Operation Conditions
                Table Business Operation of Havas SA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.7 Focus Media Group (Company Profile, Sales Data etc.)
        4.7.1 Focus Media Group Profile
                Table Focus Media Group Overview List
        4.7.2 Focus Media Group Products & Services
        4.7.3 Focus Media Group Business Operation Conditions
                Table Business Operation of Focus Media Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.8 Guangdong Advertising Co., Ltd. (Company Profile, Sales Data etc.)
        4.8.1 Guangdong Advertising Co., Ltd. Profile
                Table Guangdong Advertising Co., Ltd. Overview List
        4.8.2 Guangdong Advertising Co., Ltd. Products & Services
        4.8.3 Guangdong Advertising Co., Ltd. Business Operation Conditions
                Table Business Operation of Guangdong Advertising Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.9 Bluefocus Communication Group Co., Ltd. (Company Profile, Sales Data etc.)
        4.9.1 Bluefocus Communication Group Co., Ltd. Profile
                Table Bluefocus Communication Group Co., Ltd. Overview List
        4.9.2 Bluefocus Communication Group Co., Ltd. Products & Services
        4.9.3 Bluefocus Communication Group Co., Ltd. Business Operation Conditions
                Table Business Operation of Bluefocus Communication Group Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.10 SiMei Media (Company Profile, Sales Data etc.)
        4.10.1 SiMei Media Profile
                Table SiMei Media Overview List
        4.10.2 SiMei Media Products & Services
        4.10.3 SiMei Media Business Operation Conditions
                Table Business Operation of SiMei Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.11 AVIC Culture Co.,Ltd. (Company Profile, Sales Data etc.)
        4.11.1 AVIC Culture Co.,Ltd. Profile
                Table AVIC Culture Co.,Ltd. Overview List
        4.11.2 AVIC Culture Co.,Ltd. Products & Services
        4.11.3 AVIC Culture Co.,Ltd. Business Operation Conditions
                Table Business Operation of AVIC Culture Co.,Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.12 Yinlimedia (Company Profile, Sales Data etc.)
        4.12.1 Yinlimedia Profile
                Table Yinlimedia Overview List
        4.12.2 Yinlimedia Products & Services
        4.12.3 Yinlimedia Business Operation Conditions
                Table Business Operation of Yinlimedia (Sales Revenue, Cost, Gross Margin)
    4.13 Hunan TV and Broadcast Intermediary Co., Ltd. (Company Profile, Sales Data etc.)
        4.13.1 Hunan TV and Broadcast Intermediary Co., Ltd. Profile
                Table Hunan TV and Broadcast Intermediary Co., Ltd. Overview List
        4.13.2 Hunan TV and Broadcast Intermediary Co., Ltd. Products & Services
        4.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Business Operation Conditions
                Table Business Operation of Hunan TV and Broadcast Intermediary Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
    4.14 Guangdong Guangzhou Daily Media Co., Ltd. (Company Profile, Sales Data etc.)
        4.14.1 Guangdong Guangzhou Daily Media Co., Ltd. Profile
                Table Guangdong Guangzhou Daily Media Co., Ltd. Overview List
        4.14.2 Guangdong Guangzhou Daily Media Co., Ltd. Products & Services
        4.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Business Operation Conditions
                Table Business Operation of Guangdong Guangzhou Daily Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
    4.15 Beijing Bashi Media Co., Ltd. (Company Profile, Sales Data etc.)
        4.15.1 Beijing Bashi Media Co., Ltd. Profile
                Table Beijing Bashi Media Co., Ltd. Overview List
        4.15.2 Beijing Bashi Media Co., Ltd. Products & Services
        4.15.3 Beijing Bashi Media Co., Ltd. Business Operation Conditions
                Table Business Operation of Beijing Bashi Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
    4.16 Dahe Group (Company Profile, Sales Data etc.)
        4.16.1 Dahe Group Profile
                Table Dahe Group Overview List
        4.16.2 Dahe Group Products & Services
        4.16.3 Dahe Group Business Operation Conditions
                Table Business Operation of Dahe Group (Sales Revenue, Cost, Gross Margin)
    4.17 China Television Media (Company Profile, Sales Data etc.)
        4.17.1 China Television Media Profile
                Table China Television Media Overview List
        4.17.2 China Television Media Products & Services
        4.17.3 China Television Media Business Operation Conditions
                Table Business Operation of China Television Media (Sales Revenue, Cost, Gross Margin)
    4.18 Spearhead Integrated Marketing Communication Group (Company Profile, Sales Data etc.)
        4.18.1 Spearhead Integrated Marketing Communication Group Profile
                Table Spearhead Integrated Marketing Communication Group Overview List
        4.18.2 Spearhead Integrated Marketing Communication Group Products & Services
        4.18.3 Spearhead Integrated Marketing Communication Group Business Operation Conditions
                Table Business Operation of Spearhead Integrated Marketing Communication Group (Sales Revenue, Cost, Gross Margin)
    4.19 Shanghai Xinhua Media Co., Ltd. (Company Profile, Sales Data etc.)
        4.19.1 Shanghai Xinhua Media Co., Ltd. Profile
                Table Shanghai Xinhua Media Co., Ltd. Overview List
        4.19.2 Shanghai Xinhua Media Co., Ltd. Products & Services
        4.19.3 Shanghai Xinhua Media Co., Ltd. Business Operation Conditions
                Table Business Operation of Shanghai Xinhua Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
    4.20 Chengdu B-ray Media Co., Ltd. (Company Profile, Sales Data etc.)
        4.20.1 Chengdu B-ray Media Co., Ltd. Profile
                Table Chengdu B-ray Media Co., Ltd. Overview List
        4.20.2 Chengdu B-ray Media Co., Ltd. Products & Services
        4.20.3 Chengdu B-ray Media Co., Ltd. Business Operation Conditions
                Table Business Operation of Chengdu B-ray Media Co., Ltd. (Sales Revenue, Cost, Gross Margin)
5 Market Competition
    5.1 Company Competition
                Table Global Advertising Sales Revenue 2016-2020, by Company, in USD Million
                Table Global Advertising Sales Revenue Share 2016-2020, by Company, in USD Million
                Figure Global Advertising Sales Revenue Share in 2020, by Company, in USD Million
                Table Global Advertising Sales Volume 2016-2020, by Company, in Volume
                Table Global Advertising Sales Volume Share 2016-2020, by Company, in Volume
                Figure Global Advertising Sales Volume Share in 2020, by Company, in Volume
    5.2 Regional Market by Company
                Figure North America Advertising Market Concentration, in 2020
                Figure Europe Advertising Market Market Concentration, in 2020
                Figure Asia-Pacific Advertising MMarket Concentration, in 2020
                Figure South America Advertising Market Concentration, in 2020
                Figure Middle East & Africa Advertising Market Concentration, in 2020
6 Demand by End Market
    6.1 Demand Situation
        6.1.1 Demand in Food & Beverage Industry
                Figure Advertising Demand in Food & Beverage Industry, 2016-2020, in USD Million
                Figure Advertising Demand in Food & Beverage Industry, 2016-2020, in Volume
        6.1.2 Demand in Vehicles Industry
                Figure Advertising Demand in Vehicles Industry, 2016-2020, in USD Million
                Figure Advertising Demand in Vehicles Industry, 2016-2020, in Volume
        6.1.3 Demand in Health and Medical Industry
                Figure Advertising Demand in Health and Medical Industry, 2016-2020, in USD Million
                Figure Advertising Demand in Health and Medical Industry, 2016-2020, in Volume
        6.1.4 Demand in Commercial and Personal Services
                Figure Advertising Demand in Commercial and Personal Services, 2016-2020, in USD Million
                Figure Advertising Demand in Commercial and Personal Services, 2016-2020, in Volume
        6.1.5 Demand in Consumer Goods
                Figure Advertising Demand in Consumer Goods, 2016-2020, in USD Million
                Figure Advertising Demand in Consumer Goods, 2016-2020, in Volume
        6.1.6 Demand in Others
                Figure Advertising Demand in Others, 2016-2020, in USD Million
                Figure Advertising Demand in Others, 2016-2020, in Volume
    6.2 Regional Demand Comparison
                Table Regional Demand Comparison List
                Table Major Application in Different Regions
    6.3 Demand Forecast
                Table Advertising Demand Forecast 2021-2026, by Application, in USD Million
                Figure Advertising Market Growth 2021-2026, by Application, in USD Million
                Figure Advertising Market Share in 2026, by Application, in USD Million
                Table Advertising Demand Forecast 2021-2026, by Application, in Volume
                Table Advertising Market Growth 2021-2026, by Application, in Volume
                Table Advertising Market Share in 2026, by Application, in Volume
    6.4 Impact of the COVID-19 on the Demand
7 Region Operation
    7.1 Regional Production
                Table Advertising Production 2016-2020, by Region, in USD Million
                Table Advertising Production 2016-2020, by Region, in Volume
    7.2 Regional Market
                Table Global Advertising Market 2016-2020, by Region, in USD Million
                Table Global Advertising Market Share 2016-2020, by Region, in USD Million
                Table Global Advertising Market 2016-2020, by Region, in Volume
                Table Global Advertising Market Share 2016-2020, by Region, in Volume
    7.3 by Region
        7.3.1 North America
            7.3.1.1 Overview
                Figure North America Advertising Market Size and Growth 2016-2020, in USD Million
                Figure North America Advertising Market Size and Growth 2016-2020, in Volume
            7.3.1.2 by Country (U.S., Canada, Mexico)
                Table North America Advertising Market Size 2016-2020, by Country, in USD Million
                Table North America Advertising Market Size 2016-2020, by Country, in Volume
        7.3.2 Europe
            7.3.2.1 Overview
                Figure Europe Advertising Market Size and Growth 2016-2020, in USD Million
                Figure Europe Advertising Market Size and Growth 2016-2020, in Volume
            7.3.2.2 by Country (Germany, U.K., France, Italy, Russia, Spain etc.)
                Table Europe Advertising Market Size 2016-2020, by Country, in USD Million
                Table Europe Advertising Market Size 2016-2020, by Country, in Volume
        7.3.3 Asia-Pacific
            7.3.3.1 Overview
                Figure Asia-Pacific Advertising Market Size and Growth 2016-2020, in USD Million
                Figure Asia-Pacific Advertising Market Size and Growth 2016-2020, in Volume
            7.3.3.2 by Country (China, India, Japan, Southeast Asia etc.)
                Table Asia-Pacific Advertising Market Size 2016-2020, by Country, in USD Million
                Table Asia-Pacific Advertising Market Size 2016-2020, by Country, in Volume
        7.3.4 South America
            7.3.4.1 Overview
                Figure South America Advertising Market Size and Growth 2016-2020, in USD Million
                Figure South America Advertising Market Size and Growth 2016-2020, in Volume
            7.3.4.2 by Country (Brazil, Argentina etc.)
                Table South America Advertising Market Size 2016-2020, by Country, in USD Million
                Table South America Advertising Market Size 2016-2020, by Country, in Volume
        7.3.5 Middle East & Africa
            7.3.5.1 Overview
                Figure Middle East & Africa Advertising Market Size and Growth 2016-2020, in USD Million
                Figure Middle East & Africa Advertising Market Size and Growth 2016-2020, in Volume
            7.3.5.2 by Country (Saudi Arabia, South Africa etc.)
                Table Middle East & Africa Advertising Market Size 2016-2020, by Country, in USD Million
                Table Middle East & Africa Advertising Market Size 2016-2020, by Country, in Volume
    7.4 Regional Import & Export
    7.5 Regional Forecast
                Table Advertising Market Forecast 2021-2026, by Region, in USD Million
                Table Advertising Market Forecast 2021-2026, by Region, in Volume
8 Marketing & Price
    8.1 Price and Margin
        8.1.1 Price Trends
        8.1.2 Factors of Price Change
                Table Price Factors List
        8.1.3 Manufacturers Gross Margin Analysis
    8.2 Marketing Channel
                Figure Marketing Channels Overview
9 Research Conclusion